The global business market has witnessed subsequent consumer behaviour and preferences changes. This has forced entrepreneurs to revise their existing marketing strategies and make it more digital-friendly. The rise of eCommerce websites, engaging videos, social media marketing, etc has been delivering positive results to small as well as large scale companies.
The lockdowns due to COVID-19 have also changed the way of doing and marketing businesses in Australia. However, the best part is that the digital marketing trends are expected to grow your business in 2022 as well. Some trends will help you drive potential customers and generate more revenues using digital platforms and tactics. Here are six digital marketing trends that will have lasting implications for companies in 2022:
1. The Rise of Social eCommerce
The continuous growth of eCommerce is one of the positive signs for small scale businesses i Australia. There is no surprise that all renowned eCommerce platforms have expanded their dimensions and leveraging the benefits of Facebook and Instagram Shops.
Live or In-stream shopping were also vital areas of expansion, and this year, you will see more eCommerce opportunities being tested by Instagram, Pinterest, Facebook, etc. Web users and consumers are searching via image and discovery panels. Many budding entrepreneurs who have launched new businesses in Australia are also using the live-shopping options to boost their sales.
Pro Tip: Allow customers to shop your products and services from different places, such as your eCommerce site, marketplaces products and social media platforms.
2. Make a Use of QR Codes
Believe it or not! QR codes played a vital role during the pandemic and renowned platforms like Snapchat were quick to leverage the benefits of scanning technologies. They used it to offer special discounts and additional information by scanning different logos and items.
It is predicted that QR scans or codes prove to be big winners in 2022. Being a creative entrepreneur, you should focus on capitalising on consumer’s familiarity with QR codes. Make the scanning technology more effective and allow customers to buy products and make payments using QR codes.
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3. Voice Assistants and Chatbots
Artificial Intelligences, such chatbots and voice assistants, were also played a pivotal role during the COVID-19 pandemic. Since then, it has become one of the prime tools to support customer interaction. The best part is that consumers loved the concept of digital assistances, such as Google Assistant and Alexa. It is an excellent way to offer robust, quick and customised customer service without a hint of stress. You can learn more financial management tricks to grow your business and take it to the new heights of success.
4. Engaging Video Content
Informative, engaging and quality videos have been playing a crucial role in promoting businesses, brands, products and services. Instagram is one of the fastest social media platforms where businesses are promoting their products by creating reels or short-form videos. They are putting Reels Add into Instagram through the Instagram marketing API and driving genuine customers.
In fact, Pinterest has been highlighting video content with the aim to enable AR placement options n 2022. This technology enables users to see specific products range, its benefits and other key highlights without any hindrance.
5. Digital events
There is no denying that physical events are the best and most effective factors to generate customer leads. But, businesses are exploring digital platforms to support connection and expand their customer reach. This will also help the deliver added value to sponsors in Australia.
Platforms like Eventbrite and LinkedIn will help you organise a virtual event or you can go live-stream without the need for marketers and event managers.
6. Influencer Marketing
Many renowned brands have boosted their sales by allowing social media influencers or content creators to provide a trusted voice for their brands. There is a good opportunity of growth in this form of marketing as it will involve the adoption of Artificial Intelligence to detect effective influencers in Australia.
It is because AI is capable of assessing influencer videos quickly than human marketers. Make sure you consider the specific reach and quality of content creation when using this marketing tactic.
Conclusion
In 2022, businesses in Australia will need to leverage digital marketing tactics to make a use of effective channels and technologies that can boost their sales and expand their business.