I know only too well that the job of a business manager is a very challenging one and we have no time in hand to sit down and write down a business strategy, however, it is something that is not only recommended but highly important to define expressly regarding what is it that you want your business to achieve. This will help you with framing a blueprint of your future plans.
My Keep It Simple Stupid (KISS) approach for small business strategy is something that takes no longer than half a day to frame a business strategy and is very useful for the likes of those business managers who do not have the luxury of time.
To begin I would like to state that defining a strategy is as simple as asking self: What, who, why, where, when and how?
The very first thing you need to ask yourself is what exactly is your business all about and what do you want to make of it? For some it would be an easy answer for they have already established themselves sin their field while for those who are still starting afresh it is important that you define the angle of your focus and write down your mission and approach for the to achieve something that you so desire to and do it now.
Next is, asking yourself is who are you? Who is your Business? You need to define the brand and more so you need to define the very personality of what you aim to build. To begin with, I suggest a very simple trick of making a list of all the things that your Business ‘is’ and ‘isn’t’ and keep adding to it certain adjectives that express exactly what you feel. Pick from the list a few of those adjectives and analyse whether that is what defines your brand. You need to also analyse your consumers and categorise them in different classes to know exactly who they are and what is the approach you must follow to reach them. Along with this do not leave behind your employees and collaborators. Access each other’s compatibility and the possibility of a shining future.
This is among the most important questions that you need to answer to self- why is it that are doing what you are doing or why do you want to do that? Write down 2 to 3 objectives that you want to achieve and further break them into smaller achievable goals so it is more practical and possible.
While you are framing a strategy for your business it is important that you plan the same while give due regard to the future as well. Ensure that while framing the plan that you enumerate such goals that you see yourself achieve in the next 3 to 5 years’ time and taking into account all the possible and foreseeable circumstances as well.
This is where you analyse all the above points and devise a plan to put it into action. Make a list of all that is possible for you to do and prioritise the most important from the less.